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CEBELLE COLLECTION  |  USING SOCIAL MEDIA TO INCREASE BRAND AWARENESS

CLIENT SERVICES

Brand development, Photography, Graphic design, Website and Digital imaging

CEBELLE was a newly formed business when I started work on their visual communications. After the brand identity, fashion and product photography and website, I set up a facebook page and levered social media to increase brand awareness for the jewelry range.

Recognition for the success of this campaign was the international fashion designer Akira Isogawa showing their jewelry at that year's Sydney Fashion Week. CEBELLE necklaces being worn by Akira's models featured prominently on page three in the Sydney Morning Herald (image at bottom right of this page ).

This was fantastic exposure for a jewelry brand after only six months in the marketplace.

Warwick Gibson created a distinctive photography / imaging style for CEBELLE, emulating retro hand-coloured photographs.  He masked out the necklaces to keep their true colour and detail, then applied simulated hand-colouring only to the model. This subtly accentuated the jewelry.

SMH - Fashion Week - Akira Isogawa