For the best retail therapy, where would you rather shop online?

 

e-commerce website?

online catalogue?

The Online Catalogue

I can create a print version that reconfigures for online viewing.

We're living in a multi-channel world. Upon considering all  the options it's obvious the style and cross-platform capability of an online catalogue is a strategic godsend.

e-commerce website?

online catalogue?

Yes, the point has been made. But what are the other considerations?

I can create a single HTML5 version of your catalogue, optimising it for all the major channels, devices and operating systems.

The familiar page transition in online catalogues engages your viewers and encourages bookmarking and sharing your product with their friends via social channels.

Add to that the option for you to also have a printed version of your catalogue (see Online Publishing page on this website).

 

A single point of content creation with
a single system of analytics provides you with concise information on which specific online channels are doing what.

Your resources can then be adjusted accordingly.

An online strategy incorporating a single point of content creation that can be viewed everywhere.

Increase viewer engagement and encourage real purchasing actions.

E-tailers have reported up to 50% increase in average shopping cart value for their digital catalogues compared to their stand alone eCommerce websites.

Create a visually rich interactive online presentation that links to an easily set up static eCommerce website (such as Shopify or Ecwid). This online presentation features interactivity and vibrant imagery that will showcase your brand in the best possible light. The viewer can instantly return to the presentation for further interactive browsing after perusing product on the linked eCommerce website.

The advantage is that specific presentations can be tailored to a series of sales campaigns for online viewing via a distinct web address or  email marketing.