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Online publishing gives you the opportunity to distribute well designed, dynamic content that attracts and engages your target audience. On all platforms, across all channels and relevant mobile devices. Catalogues, lookbooks, business pitches, sales enablement tools, brochures, prospectuses and corporate communications. In fact, most print-type communications can be re-created as an interactive online viewing experience and provide insight into readers' details and their actions whilst in your online publication. This valuable information can then be used for continuous optimisation and data collection.

Smart marketers understand that marketing via the printed medium is getting less effective.

What are your options?

Embed your online publications into your website or view via a unique URL.

Transforming static print collateral into interactive online addresses all of these challenges.

A single point of content creation that can be read on any device.

Increase lead generation and better leverage social media.

Ongoing content editing without the cost of a reprint.

Create a wider client base while reducing your production costs.

Improve your website's SEO performance with quality content.

Provide the viewer with many reading options such as instant word search.

Stored on a content distribution network configured for your ongoing use.

Create engaging communications utilising video and animation.

The interactive online process

The process for online interactive is similar to creating design for print production.

•  Develop copy, photography, video and prepare design concept visuals.
•  Proceed with interactive finished artwork, liaising with you as the job progresses.

• The job file and visual assets are then uploaded to a cloud publishing platform.
•  Accessing this platform we create the interactivity that brings your story to life.
•  Built in HTML5, it can be viewed across all devices and operating systems.
•  Viewed on your website, or via a distinct URL, or offline as a PDF or HTML.

Create for desktop, iOS and Android.

Ongoing content editing enables publication longevity compared to static print versions.

What is the difference between a website and our online visual communications?

We love a beautiful book.

It's the visually rich graphic design, the full colour spreads featuring illustration or photography, the best examples of coffee table book typography and the ease of navigation that sets our online communications apart.  And just like the traditional library, online publications can be archived for future reference.

It's a reading experience that viewers return to

Dependent on what solution you choose, we will provide you with:

Bookmarking that is a click away, online or offline.
Share with friends - pick a page or product, create a message and send to social media.

Built-in search in all pages.
Zoom in or out to enhance readability or enlarge an image.

Photos and graphics are optimised, quality images and text is rendered as razor sharp vectors.
Video and audio that is interesting and relative to your message ensures reviewing.

Create a personal online library by bookmarking to title/topic specific folders on your browser.

 

because we will give them the tools to make it easier.

The eCommerce solution

Your catalogue or magazine can become an interactive shoppable experience. Customers can peruse products via a familiar interface, in greater detail and in ways that will inspire greater purchases. Link to your website's existing shopping cart via an eCommerce plug-in or sell direct from the publication. This enables shoppers to purchase without leaving the catalogue. In-publication analytics enable  tracking of traffic levels, click-throughs, average read times, likes, shares and downloads.

Increase revenue with online shopping.

Online and print versions?

You can do it.

In the past, have you produced a print communication and then had to upload all images and information onto your website, requiring further re-design, digital imaging and coding?

We can design and produce both a print and online version, using traditional print page sizes, then adjust the print layout for online presentation.

The online publication can be embedded into your website or viewed via a unique URL you will be provided with. Choosing the latter option, it becomes a visually rich micro-website.

INTERFACE
engagement in interactive online publishing.

This short ebook by Warwick Gibson outlines the benefits of interactive online publishing and provides information on the technical aspects such as SEO, lead generation and social media integration.