Ausforce International website / bigfishvc 2016
The current buzz-phrase in web design is "mobile first". This says "think about how the responsive website is going to look on a small screen, then come to a compromise for the desktop layout". And it's often not a good compromise for desktop - more information could have been included and visual effects best suited to the large screen would have enabled a better user viewing experience.
This is because responsive design assumes that your content and functionality should be the same across all devices - but that's not necessarily the best design solution. Responsive websites shrink and reorder content as your web browser window gets narrower. Right down to smartphone width. I'm sure you've seen some nasty suprises with this where content gets messy. Or navigating through an overload of content becomes confusing after previously viewing the website on a large screen.
The way I work is using the adaptive method. This incorporates elements of responsive design with customised page layouts for enhanced viewing on all devices. I first design for the big screen desktop / TV experience with all the interaction, visualisation and content necessary to fulfill the client's objectives. The next step is to create laptop, tablet and smartphone versions. For the smartphone version I edit the content down to the essentials. The small screen wasn't designed for metres of scrolling.
If potential customers find your business online, you’d better be ready to help them find what they need with the best possible design and functionality. If you don’t make it simple and seamless, they’ll just take their business somewhere else.
The responsive approach takes the current site and fits it to the screen sizes of various viewing devices, while the adaptive approach enables the viewer to have a customised experience…based on the device he or
she is using.
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